For over two decades, businesses have been told to "do SEO" – optimize titles, build backlinks, and target keywords. While these technical foundations remain important, a seismic shift is underway.

The rise of sophisticated Artificial Intelligence (AI) in search, led by tools like Google's Search Generative Experience (SGE) and Gemini, is fundamentally changing what it means to be "found" online. The new imperative is no longer just to be technically optimized, but to be genuinely authoritative. This is encapsulated in a critical concept: E-E-A-T.

What is E-E-A-T? Demystifying the Acronym

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Initially a guideline for human quality raters at Google (as E-A-T), the added "E" for Experience underscores a crucial evolution: first-hand, lived experience matters.

Let's break down what each component means in plain terms:

• Experience:
  Does the cont . . .